Verdict: Great bagels. I've eaten some of the "top ten" bagels, and I think this is up there. It's small, chewy, savory, just the amount of crust that I like-- delicious.
The store is pretty large, and an explosion of colorful mismatched kitsch and antique and snacks and drinks. Lots of seating, including a cushy window-seat. The drink display cooler thing is really loud, kind of like in Lily & Fig. They could have a better speaker set-up, which would help. Outside, there are a couple tables, very pleasant to sit near ivy-covered walls and spend a morning with a book and a bagel.
I wonder how they're going to do with minimal foot-traffic. You can't see it from Franklin. Maybe a sandwich board, and word of mouth? I'll do my part: GREAT BAGELS!! TELL YOUR FRIENDS!!