One is often suspected of being a shill when one's first post on a message board is a glowing review (or hype) of a new business.
Said shills then often disappear, because they have only one interest.
At a deeper level, the term "shill" can be contrasted with the term "member", which is one who often seeks to post about a random variety of things without any self serving profit motive.
All of which begs the questions:
Lisslo, do you understand why your first post may have made us wonder about your motivations?
Lisslo, do you understand that sometimes shilling does more harm than good for a business? ....especially when done under the guise of a "random neighbor" as opposed to honestly disclosing vested interests?
Lisslo, are you really sharing this out of "excitement", or with the hope of getting customers? ....everyone loves a new restaurant, but few of us love them enough to join a msg board proclaiming our excitement before it opens.
P.S. I'm glad Bed-Stuy is getting some Italian food, and hope the business does well.
For better or worse, the change on Nostrand is going to make the change on Franklin look minor.