Nets arena (Barclays Center) will sell Brooklynized water, made in Florida

joebrooklynian

...the water itself comes from the Original Brooklyn Water Bottling Company — which is based in Boca Raton, Florida. And the water doesn't just present a curious, almost Borgesian selling proposition, it also comes with a few legal questions about its legitimacy.

The water comes from a new but rapidly growing Florida-based, Larry King–approved franchise, the Original Brooklyn Water Bagel Co., which claims it's found the secret to making great bagels: "Brooklynize" the water via a custom filtration process so it resembles "Brooklyn" water, which of course is actually just New York City water ...

... At least one person is already going after "Brooklynized" water. The Fort Lauderdale Sun-Sentinel reported last week that a franchise buyer in Florida sued the company, claiming that "the water filtration system is not unique and does not render water equivalent to Brooklyn water."

http://newyork.grubstreet.com/2012/03/barclays-center-brooklynized-water.html