is dove really woman/girl/feminist friendly??

On first glance, the Unilever's "Dove Campaign for Real Women" seems empowering and refreshing in its attempt to highlight non-Vogue notions of female beauty....Sadly, when you also take into account the parent company's advertising for its Axe Body Spray, one starts to question Unilever's friendliness toward women and willingness to break cycles of objectification in marketing.......