What's 21123

I haven't seen that anywhere. Where is this graffiti? And what's the website all about? Your post isn't exactly motivation to write to anybody about anything.

Yo Mamacita, I'm really happy for you, and Imma let you finish, but ***11215*** has one of the best area codes of ALL TIME! One of the best of all time!

whats21123.com is a silly countdown website that tries to make you wonder.

...but "the 21123" is a new condo that trys to tell you its in "Park Slope South", despite being on 23rd st.

perhaps this is an annoying, desperate ad stunt for said condo

http://www.21123condo.com/

unauthorized "of course"

PS: 11238 boyz in da house.

1st_Streeter wrote: Defacing a neighborhood isn't the most enlightened way to sell a new development in the area.

This all sounds vaguely familiar...

[ Hint: rhymes with "Shatner" ]

Had never noticed but today saw two stickers with this on it around 12th and 5th. Is it graffiti or stickers? Stickers as graffiti?

And stinking up brownstoner today...

http://www.brownstoner.com/brownstoner/archives/2009/11/whats_21123_a_a.php

Bask in its ugliness.

Good thread. I saw them all over and find it disgusting. Hopefully they'll be forced to remove them. What an ugly ass building.

Depending on which side of 15th St you are on, call the Community Board. South of 15th St, call CB7 718-854-0003

And you can call 3-1-1 and they get ticketed for graffiti at I believe $150 per sticker

Subject: 21123

WHAT’S 21123? CLEAN TEAM TO HIT THE STREETS OF PARK SLOPE AND SURROUNDING NEIGHBORHOODS
Postcards Describing MacBook Pro Give Away to be Distributed

BROOKLYN , N.Y., November 20, 2009 – Leewood Real Estate Group, developer of The 21123, a new boutique luxury condominium at 211 23rd Street in Park Slope South, and Pier 41 Advertising are dispatching their “What’s 21123? Clean Team” to the streets of Park Slope and surrounding neighborhoods this weekend to remove remnants of the highly successful guerilla marketing campaign promoting the new development.

The team, clad in “What’s 21123?” T-shirts, will be scraping off stickers, removing posters and using a power washer to remove any remaining chalk graffiti.

“Leewood and Pier 41 are conscious of their civic responsibilities,” said Leewood CEO R. Randy Lee. “Our street team will not only clean up after the ‘What’s 21123?’ campaign, something that was a crucial element in our marketing plan from its inception, but also will help clean up other stickers and posters as well, leaving the neighborhood cleaner than before the campaign started. We received many positive comments about the campaign, especially the rollerblader tricks, T-shirt giveaways and, of course, the mystery of it all.”

Clean Team members will again be handing out free 21123 T-shirts and Fred bottled water with 21123 branding. In addition, they will hand out postcards that describe how interested buyers who take a hard hat tour of 211 23rd Street will have a chance to win a brand new MacBook Pro.

After a month-long campaign where materials merely asked the question, “What’s 21123?”, Leewood Real Estate Group and Pier 41 Advertising disclosed earlier this month that “21123” is an address – 211 23rd Street, Brooklyn – where the borough’s newest boutique condominium has launched sales. During the last few weeks, whether they were walking on the street, in a bar, filling their gas tanks or even in a bar’s bathroom stall, residents in and around the Park Slope area of Brooklyn have been faced with the question, “What’s 21123?” It appeared on posters, stickers, graffiti, and on T-shirts being worn by rollerbladers cruising area streets.

The 21123 offers eight dramatic studio and one bedroom luxury lofts with sweeping views from balconies and its roof deck, and also offers backyard gardens, high ceilings, granite counter tops, stainless steel kitchen appliances, designer cabinets, hardwood floors and pre-wired broadband internet. What also makes this condominium a truly one-of-a-kind living experience are features like a “state-of-the-art” cyber doorman system. The 421a real estate tax abatement and Federal Housing Tax Credit leaves buyers enough cash to decorate their new homes with plenty of their own personal style and flair.

Located on 23rd Street between 4th and 5th Aves at the leading edge of Park Slope South, The 21123 is steps away from the hottest spots in Brooklyn and one block from the subway station that gives you a short ride to the excitement of Manhattan. Great neighborhood restaurants, shops and services are virtually steps outside the front door.

French Bistros, trattorias, sake bars, and swank boutiques to bookstores and coffee shops, all compete for the attention of area residents and visitors, along with a laid back bar scene that’s hopping with a hip crowd and just the right energy. A diverse and friendly community lets you take in stoops laden with used books, furniture, and vinyl records on the weekends and fills the Greenmarket in at Prospect Park.

Only eight exclusive luxury condos are available at The 21123 with prices beginning in the $500,000s. Grab one of the limited spots for a hard hat tour by calling (347) 552-1294.

About Leewood Real Estate Group
Founded in 1967, Staten Island, New York-based Leewood Real Estate Group provides design, construction, marketing, land development, operational management and general contracting services. The company has completed projects with a total of more than 6,000 units, with many more presently in the construction and planning stages. More than half of the housing units Leewood builds are in the affordable category.

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A little bit douchey, not even a touch rock and roll.

21123 is high on my list of companies that can suck it.

Maybe we could lock it, but sticky it.

(ha)

Perhaps we could limit the present suck-in to a poll at the top of the thread, and keep comments open?

I definitely appreciate seeing updates from lostingreenwoodhts and others on all this. And such threads on this site and others serve as a glaring, cautionary tale for anyone else considering same.

Okay, the poll is live at the top of the thread.

Have at it.

Sure, but it's a helluv'an idea for managing this thread, don'tcha think?