New Supermarket on Fulton St

just stopped in. It is called Tradewise. very clean inside, big isles, lots of light, good looking produce compared to the key food further down. Unfortuantely similar/same stuff as other stores in the neighborhood: lots of sugary soda and entemanns, little/no organic, probably less vegetarian/vegan offerings - no non dairy ice cream! actually it seemed like the frozen food section was small in general. but a really good local back up/when run out of something/exhausted right off the subway. for those who eat meat/dairy there is a rather large deli counter right when you walk in.

i'll support anything that isn't that key foods a block down. i really hope that trade wise puts them out of business - they sell expired food and i have never bought anything from the frozen food section that hasn't been freezer burned on encased in ice! ugh!

i went to trade wise and it had nice big isles, clean and was an over all nice shopping experience. i do hope that they fill out their inventory - i can only assume that they will do that in time. for now, i think of it as a basic/general store - no specialty items or anything fancy/vegan/whole foods-like. good place to quickly grab ingredients for dinner though.

did see some better stuff the second time- they are still adding in sections. to amend my first post: quite a few veggie options in the frozen section and a small amount of organic produce.