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Gorilla's coffee beans are 33% more expensive — Brooklynian

Gorilla's coffee beans are 33% more expensive

quiddity
edited November -1 in Park Slope


This morning I picked up a bag of coffee beans at Gorilla. The label is different. No big deal. But it is also a smaller bag of coffee than before. The label does not disclose the weight. So I ask, "How much does this weigh?" Answer: 12 oz. No big deal. The big deal comes when they ring me up. The price is $11/bag still.


Let's do the math. $11/16 oz. = $0.60 per ounce. Now the coffee bags are $11 for 12 oz. That's $0.92 per ounce, or a 33% increase in price per ounce. Pretty, pretty, pretty, pretty steep increase with no notice.


Hello? Darlene? WTF, man? Why no sign? Why no gentle explanation for your dedicated customers? :(

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Comments


  • I have a solution for you. FAIRWAY


    Great selection, great prices.


    I know is kind of far but totally worth the trip, just buy several pounds so you don't have to keep going back every week.


  • This sucks, I like their coffee, but that is just too much of a price hike. Maybe it's to pay those legal fees they have from trying to sue their employees and the NYT for telling the truth about thier bad management!


  • I have a solution as well:


    Costco's Kirkland brands.


    They usually have only one regular and one decaf out on a palette at any given time, currently Guatemala (medium-bold, like an Antigua).


    Their coffees are both organic and free-trade.


    If their Rwanda coffee is ever out on the palette there, stock up like mad. It's on the extra-bold end of the continuum and is a really dark and shiny (beyond French) roast with rich, earthy and chocolate flavors. And I like the idea of supporting positive sustainable jobs in a country that has had such troubles.


    The price (if you already shop there)?


    ~$12 for 3 lbs.


    Hard to beat $0.25 per ounce for pretty darn good coffee.


    ***updated to add:


    More about Costco's connection to Rwanda:

    http://blog.seattletimes.nwsource.com/coffee/2009/03/04/_dean_rutzthe_seattle_times.html


  • The price of beans at my coffee shop just jumped a couple of dollars per pound. In this case it's the supplier charging more. Which in turn could mean we're seeing a price-shift within the coffee market as a whole.


  • Such good info! Thanks everyone. This is why i <3 Brooklynian.


  • thank goodness i never got hooked on coffee. i'm so poor that i could never sustain it. but my girlfriend is willing to pay any price. she's hooked on the columbian supremo stuff from union market but she goes gorilla when she gets a raise. god help us!


    best of luck to you all!


  • Quiddity wrote "This is why I < 3 Brooklynian."


    < 3 ?


    Is this a typo or some emoticon I'm too stupid to grasp?


  • <3 = I am less than Brooklynian's balls?


  • say (um...) IT AIN'T so...


  • 1) I find it pretty funny (not in the 'ha ha' way) that Gorilla is pulling this when their bags used to so proudly exclaim, "Not 8 ounces! Not 12 ounces! 1 Full Pound!!!"


    2) Yeah, they've been talking about coffee prices going up across the board for a few months.


    3) None of yas are espresso drinkers if you're happy with beans that were roasted more than two weeks before you grind and brew.

  • WhyFi, I think we've previously established that your burr grinder has more horsepower than my snow blower.

    XD

  • Dang. Union Market's $6.99 or $7.99 a pound for their coffee, which is a really good deal. Regardless, I think I'm now gonna get my coffee at Costco. Cheap! (I also need real vanilla, a metric ton of American cheese and size 3-4T training pants. Oh, and chicken breasts and fruit cups. I looooove Costco, but keep forgetting to buy coffee there.)


  • jeffrey wrote:


    WhyFi, I think we've previously established that your burr grinder has more horsepower than my snow blower.


    XD


    This calls for some gratuitous coffee gear porn.


  • I have been a Peets coffee addict for many years, and mail ordered because I couldn't find a suitable replacement. However, their prices run about $14 a pound plus delivery. I finally found a replacement for $7.99 - Fairway. They roast most of their beans right there, can grind it any way you want it and my Indonesian Sumatran is delicious.


  • That is supposed to be a heart. Something I picked up from the kids on the Facebook.


    < 3 ?


    Is this a typo or some emoticon I'm too stupid to grasp?


  • 1) I find it pretty funny (not in the 'ha ha' way) that Gorilla is pulling this when their bags used to so proudly exclaim, "Not 8 ounces! Not 12 ounces! 1 Full Pound!!!"


    WhyFi -- I thought about that, too. I think that's why I felt compelled to post about it.



  • WhyFi wrote:


    jeffrey wrote:


    WhyFi, I think we've previously established that your burr grinder has more horsepower than my snow blower.


    XD


    This calls for some gratuitous coffee gear porn.


    ""


  • Thinking about it some more, one more thing I'd add about the new Gorilla Coffee packaging in addition to the rising coffee bean prices issue:


    They are a local small business.


    I would similarly expect to pay more to a local microbrewery or bakery or neighborhood bookstore than I would to supermarkets including Fairway or national chains like Costco.


    And that extra money also goes to encouraging local job positions, local tax base etc.


    So go with someone like Gorilla or Stumptown etc. if you want very recently, artisan roasted beans that help support the local economy.


    On that note, I just heard a radio commercial for this, which I've just posted to Sales, Openings and Events as a global sticky:


    THIS SAT NOV 27: Small Business Saturday . SHOP LOCAL!

    http://brooklynian.com/forum/sales-openings-events/this-sat-nov-27-small-business-saturday-shop-local


  • Quiddity wrote:


    That ( <3 ) is supposed to be a heart. Something I picked up from the kids on the Facebook.


    Thank you! I see it (sort of) now.


  • costco? fairway? chain stores?! you all are kidding, right?


    go to leaf and bean. a strictly local business that's been in the neighborhood for decades, with good prices, a great selection & a friendly atmosphere. you don't have to waste gas to get there.. and besides, if you don't shop local, you have no right to bitch about empty storefronts when a business has to close


  • We shouldn't have to prop up someone's failed business model. There's way too much deference and reverence for the small business in this country. And nobody gets more handouts and subsidies from the federal goverment. The way I see it, if you can't hack it and need me to subsidize your enterprise, you got no business being in business.


    I prefer a local business to a big national chain, but there's nothing wrong with chain stores. It just happens to be very trendy to disparage them. Besides, most people seem to forget that pretty much all chains begin as local businesses.


    If Leaf n Bean can be open for so many years without alienating their clients by jacking up their prices, why can't Gorilla? And if Leaf n Bean becomes so succesful that they open up stores all over the country, why should we then stop going there? There's no good reason for people to boycott all chain stores.

  • Frankly, I don't have a problem with the price hike, what I do take issue with is the seemingly underhanded way it's happened; if, for years, you're going to hammer on the fact that, unlike the other guys, your beans are 1lb, don't quietly back down to 12oz while leaving the price the same.


  • Although I am a major Brooklyn booster I buy most of my coffee at Porto Rico on Bleecker Sreet. There are a few locations in the village: http://portorico.com/store/index.html. excellent coffee + low prices = best value anywhere.


  • D'Vine Taste has moderately priced beans and you can do your own blend.


  • quiddity wrote:


    Let's do the math. $11/16 oz. = $0.60 per ounce. Now the coffee bags are $11 for 12 oz. That's $0.92 per ounce, or a 33% increase in price per ounce. Pretty, pretty, pretty, pretty steep increase with no notice.


    That is a pretty steep increase, but your math is wrong. Going from $0.60 per ounce to $0.92 per ounce is not a 33% increase (that would be $0.60 to $0.80) but rather a 53% increase!!! Yowzers.


    I don't generally get my coffee from Gorilla, but I do, from time to time, get coffee from places that brew Gorilla beans. I wonder how this will effect them.


  • Piano wrote:


    We shouldn't have to prop up someone's failed business model. There's way too much deference and reverence for the small business in this country. And nobody gets more handouts and subsidies from the federal goverment. The way I see it, if you can't hack it and need me to subsidize your enterprise, you got no business being in business.


    I prefer a local business to a big national chain, but there's nothing wrong with chain stores. It just happens to be very trendy to disparage them. Besides, most people seem to forget that pretty much all chains begin as local businesses.


    If Leaf n Bean can be open for so many years without alienating their clients by jacking up their prices, why can't Gorilla? And if Leaf n Bean becomes so succesful that they open up stores all over the country, why should we then stop going there? There's no good reason for people to boycott all chain stores.


    What an ignorant post. No wonder so many businesses have to close and this country has moved away from craft to Wal-Mart.


  • Old Time Brooklyn: check the rules... be nice!


    If you have a problem with the post, spell it out; don't characterize it with a slur. What makes the post (or the poster) ignorant? Ignorant of what? What knowledge do you possess that the poster doesn't?


  • Architecture Biscuit wrote:


    quiddity wrote:


    Let's do the math. $11/16 oz. = $0.60 per ounce. Now the coffee bags are $11 for 12 oz. That's $0.92 per ounce, or a 33% increase in price per ounce. Pretty, pretty, pretty, pretty steep increase with no notice.


    That is a pretty steep increase, but your math is wrong. Going from $0.60 per ounce to $0.92 per ounce is not a 33% increase (that would be $0.60 to $0.80) but rather a 53% increase!!! Yowzers.


    I don't generally get my coffee from Gorilla, but I do, from time to time, get coffee from places that brew Gorilla beans. I wonder how this will effect them.



    ($11 / 12oz - $11 / 16oz) / ($11 / 16oz) = 33%


    Biscuit is correct that $0.60 -> $0.92 is a 53% increase, but $11/16oz = $0.69 / oz


  • The post lacks any understanding of American economics.

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