hating ones self.
I'm guilty of it and when none asians come about i stop acting asian. so does my asian friends. we all become super white to be cool. I do it mostly subconsciously until its been done. sad but true.
some asians i known do it deliberately, being white as possible. they'll do anything to be white. One time in my life could of related. but my childhood has passed.
here is a interesting article that got me thinking about it.
http://www.washingtonpost.com/wp-dyn/content/article/2008/01/08/AR2008010802038.html
Asian American Students and School Stereotypes
By Jay Mathews
Washington Post Staff Writer
Tuesday, January 8, 2008; 11:57 AM
The surge in the number of Asian Americans the past four decades has affected many sectors of society, particularly public schools. On the whole, Asian American students tend to perform well on standardized tests and have a high rate of acceptance into some of the most selective high schools and colleges. The energy and ambition shown by many of these students has both improved our schools and fueled stereotypes. For example: All those hard-working Asian kids, some people say, are raising the grading curve and putting too much pressure on the rest of us.
I have often wondered what Asian American students think about this. Fortunately, one of them has just completed a very small but intriguing study that shines a surprising light on this often overlooked issue.
The study, " 'Too Many Asians at this School': Racialized Perceptions and Identity Formation," was written by Jenny Tsai as her senior college thesis for the social studies department at Harvard last year. If you e-mail Tsai at [email protected], she will send you a copy. What she describes is not a cabal of brainiacs trying to steal all the academic glory from their non-Asian competitors, but a collection of industrious and ambitious American teenagers trying to emulate their equally achievement-oriented white classmates, while society and government shove them into an artificial group called "Asians and Pacific Islanders" on the census forms.
As part of her research, Tsai, who is Chinese American, interviewed 27 Harvard undergraduates, including 15 Asian Americans and 12 whites, plus one Asian American student at Boston College. All but one had attended one of four very selective public high schools -- Boston Latin in Boston, Lowell in San Francisco and Hunter College and Stuyvesant in New York. She chose graduates of those schools because of their large Asian American contingents -- roughly 75 percent at Lowell, 50 percent at Hunter College and Stuyvesant and 25 percent at Boston Latin -- and because each of those schools had struggled with racial issues sparked by the fact that many students who want to attend can't get in.
Tsai, a Hunter College High School alumna herself, found many people thought Asian American students were getting more than their share of acceptance letters from these super magnets. Yet she saw little racial solidarity among the Asian Americans who did so well at those four schools that they got into Harvard. Instead, these students told her they were just trying to fit in with what they considered "white" American values, and often deferred to their white classmates when it came to extracurricular choices.
As Tsai put it, among the Asian American students she interviewed, "acting white" was a good thing.
I was surprised to read that Tsai's subjects at Harvard often embraced that term. They thought of it more as a lifestyle than an academic strategy. To them, Tsai found, it translated loosely as being cool.
Tsai wrote in her paper: "Among blacks, 'acting white' is socially stigmatized, but Asian students who 'act white' usually occupy the more socially prestigious positions. Because 'acting Asian' is equated with acting foreign or like a nerd, 'acting white' among Asian people becomes a source of pride, and is valued as the ability to assimilate into American society. While both performances are frequently practiced, the Asian students who 'acted white' are more likely to achieve extracurricular activity status within the school, which often led to admissions into more prestigious colleges."
Tsai told me: "One of the most alarming features of my research was how Asian students who went to Harvard were very aware of and often shied away from having too many Asian friends. They saw having only white friends as sort of a badge of honor."
Tsai examined Facebook groups at Harvard and found one that called itself "Twinkies." This group, with what would appear to be a racially insensitive name, had 34 Asian American members. They celebrated the practice of being -- again, as they defined themselves -- "yellow" on the outside but "white" on the inside. To this group, liking white women or wearing Ralph Lauren was a point of pride. Tsai emphasized to me that there was humor in these students' self-descriptions, and that their perspective was likely more prevalent among Asian Americans at Harvard than Asian American youth as a whole, but the group was not a hoax or a satire of the Twinkie label.
Many Asian American students at Harvard, Tsai said, were bothered by the stereotype of their group as a "model minority," which they associated with the fear expressed by some whites that Asian Americans were putting them at a disadvantage. To them, that stereotype carried with it "negative connotations of being competitive, lacking passion, and being calculating," she wrote in her paper.
This is where racism takes us, off on another tangent, leading even these bright young Americans to waste time and energy worrying about distinctions based on ill-examined assumptions.
Tsai said she got the idea for her thesis from her experience as a student at Hunter College High. She said some of the school's non-Asian American students felt "that the increasing percentage of Asian students at the school threatened the culture of the school. HCHS prided itself on being a school that fostered student leadership through a plethora of student clubs, sports teams and artistic groups. Students attested that the growing Asian student population had detracted from the creativity and independence that had defined HCHS's activity scene as the Asian students focused primarily on their academic studies. Those Asian students who were active in extracurricular activities were perceived to be disingenuous."
Such stereotypes make even more difficult the job of creating healthy and intelligent attitudes toward race -- something the best schools I know try to do. That is a shame since the magnet schools Tsai examined are educating some of our most talented young people. Tsai makes clear that as these schools try to increase their very small number of black and Hispanic students, they need to address all racial myths, including the one about grade-grubbing Asians crowding out everyone else, or their efforts to bring wisdom to some of our leaders of tomorrow will not be nearly as successful as they hope.
some asians i known do it deliberately, being white as possible. they'll do anything to be white. One time in my life could of related. but my childhood has passed.
here is a interesting article that got me thinking about it.
http://www.washingtonpost.com/wp-dyn/content/article/2008/01/08/AR2008010802038.html
Asian American Students and School Stereotypes
By Jay Mathews
Washington Post Staff Writer
Tuesday, January 8, 2008; 11:57 AM
The surge in the number of Asian Americans the past four decades has affected many sectors of society, particularly public schools. On the whole, Asian American students tend to perform well on standardized tests and have a high rate of acceptance into some of the most selective high schools and colleges. The energy and ambition shown by many of these students has both improved our schools and fueled stereotypes. For example: All those hard-working Asian kids, some people say, are raising the grading curve and putting too much pressure on the rest of us.
I have often wondered what Asian American students think about this. Fortunately, one of them has just completed a very small but intriguing study that shines a surprising light on this often overlooked issue.
The study, " 'Too Many Asians at this School': Racialized Perceptions and Identity Formation," was written by Jenny Tsai as her senior college thesis for the social studies department at Harvard last year. If you e-mail Tsai at [email protected], she will send you a copy. What she describes is not a cabal of brainiacs trying to steal all the academic glory from their non-Asian competitors, but a collection of industrious and ambitious American teenagers trying to emulate their equally achievement-oriented white classmates, while society and government shove them into an artificial group called "Asians and Pacific Islanders" on the census forms.
As part of her research, Tsai, who is Chinese American, interviewed 27 Harvard undergraduates, including 15 Asian Americans and 12 whites, plus one Asian American student at Boston College. All but one had attended one of four very selective public high schools -- Boston Latin in Boston, Lowell in San Francisco and Hunter College and Stuyvesant in New York. She chose graduates of those schools because of their large Asian American contingents -- roughly 75 percent at Lowell, 50 percent at Hunter College and Stuyvesant and 25 percent at Boston Latin -- and because each of those schools had struggled with racial issues sparked by the fact that many students who want to attend can't get in.
Tsai, a Hunter College High School alumna herself, found many people thought Asian American students were getting more than their share of acceptance letters from these super magnets. Yet she saw little racial solidarity among the Asian Americans who did so well at those four schools that they got into Harvard. Instead, these students told her they were just trying to fit in with what they considered "white" American values, and often deferred to their white classmates when it came to extracurricular choices.
As Tsai put it, among the Asian American students she interviewed, "acting white" was a good thing.
I was surprised to read that Tsai's subjects at Harvard often embraced that term. They thought of it more as a lifestyle than an academic strategy. To them, Tsai found, it translated loosely as being cool.
Tsai wrote in her paper: "Among blacks, 'acting white' is socially stigmatized, but Asian students who 'act white' usually occupy the more socially prestigious positions. Because 'acting Asian' is equated with acting foreign or like a nerd, 'acting white' among Asian people becomes a source of pride, and is valued as the ability to assimilate into American society. While both performances are frequently practiced, the Asian students who 'acted white' are more likely to achieve extracurricular activity status within the school, which often led to admissions into more prestigious colleges."
Tsai told me: "One of the most alarming features of my research was how Asian students who went to Harvard were very aware of and often shied away from having too many Asian friends. They saw having only white friends as sort of a badge of honor."
Tsai examined Facebook groups at Harvard and found one that called itself "Twinkies." This group, with what would appear to be a racially insensitive name, had 34 Asian American members. They celebrated the practice of being -- again, as they defined themselves -- "yellow" on the outside but "white" on the inside. To this group, liking white women or wearing Ralph Lauren was a point of pride. Tsai emphasized to me that there was humor in these students' self-descriptions, and that their perspective was likely more prevalent among Asian Americans at Harvard than Asian American youth as a whole, but the group was not a hoax or a satire of the Twinkie label.
Many Asian American students at Harvard, Tsai said, were bothered by the stereotype of their group as a "model minority," which they associated with the fear expressed by some whites that Asian Americans were putting them at a disadvantage. To them, that stereotype carried with it "negative connotations of being competitive, lacking passion, and being calculating," she wrote in her paper.
This is where racism takes us, off on another tangent, leading even these bright young Americans to waste time and energy worrying about distinctions based on ill-examined assumptions.
Tsai said she got the idea for her thesis from her experience as a student at Hunter College High. She said some of the school's non-Asian American students felt "that the increasing percentage of Asian students at the school threatened the culture of the school. HCHS prided itself on being a school that fostered student leadership through a plethora of student clubs, sports teams and artistic groups. Students attested that the growing Asian student population had detracted from the creativity and independence that had defined HCHS's activity scene as the Asian students focused primarily on their academic studies. Those Asian students who were active in extracurricular activities were perceived to be disingenuous."
Such stereotypes make even more difficult the job of creating healthy and intelligent attitudes toward race -- something the best schools I know try to do. That is a shame since the magnet schools Tsai examined are educating some of our most talented young people. Tsai makes clear that as these schools try to increase their very small number of black and Hispanic students, they need to address all racial myths, including the one about grade-grubbing Asians crowding out everyone else, or their efforts to bring wisdom to some of our leaders of tomorrow will not be nearly as successful as they hope.
Comments
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That's funny, I'm white and become asian to be cool
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Interesting - but not really. And here is what I mean.
Any minority in a culture tends to take on the traits of that "culture".
We seem to always make the mistake of tying behavior to RACE and not cultural exposure. This is a problem in our country that many people are going to have to get over.
To say that one acts (fill in a color here)" is a complete misnomer.
It implies that one has traits associated with their skin color coming out of the womb. But this is a product of Americas obsession with color instead of culture.
[Interstingly, and not to mix posts up here becuase there are other discussions about this on other boards, Barack Obama offers a look at what, as Shelby Steele (American author, columnist, documentary film maker, and a research fellow at the Hoover Institution at Stanford University), puts it, Barack offers that hope to so called white liberals or vindication of guilt.
He is the product of the Civil rights era and is what he calls a "compromiser":He promises not to use race as an issue, if you promise not to use his race against him and accept him on his merits.
This is the so called liberal "jackpot" when all of his other attributes are combined. He is the promise of equality and, dare I say, HOPE and CHANGE in the minds of many. It is Shelby's beleif, Obama represents a sense of "relief" to many guilty white consciouses, even if they are not immediately cognizant of it or willing to admit it if they are]
Tiger Woods, Bill Cosby, Tony Dungy, Will Smith, Collin Powell, - even O.J. (for a while) all fit this category of "compromiser" mold that Al and Jessie cannot (an do not want to) fit. But these successful people are shunned by many in the community for not "being black enough" because race is not at the forefront of their discussion ( at least, not in the way that some want it to be).
The good news is that the people who were alive during "Jim Crow" are all starting to die off ( yes, this is good) and more and more people like Barack Obama will be taking hold in our society and I think that helps America. And he is there becuause he IS intellegent, worthy, smart, articulate, educated, qualified, sharp and..."clean" as Biden put it.
He carries no (yet visible) "baggage".
Should baggage be found however.....
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Just a additional comment:
Obama as the "guilty" liberal Jackpot.
Can you imagine how hard it would be for a black person to ever claim discrimination again in a "racist white America" if Barack became president? (And dont give me that shi*t about him being half African and "not really black" either. Cab drivers, women alone in dark parking lots, and even you wouldn't know the difference if he didnt tell you himself. I'm sure he learned that in this country himself)
-----------------------------------------
It's CULTURE not COLOR.
AW, I wouldnt expect you to act like anything else but a New Yorker. -
I think you totally missed the point Seven-One-Eighty.
There is a lot of anti-Asian sentiment within the Asian community. I know a lot of Asian guys who will only date white women. My ex-fiance was one of them.
Personally, I think it's an unhealthy dynamic. It's not too far from Jewish guys who only date me because I'm Jewish without looking Jewish at all. Being the shiksa one can take home to mother does not make for a happy relationship.
I'm all for intermarriage, but the next time I date outside my race and/or ethnicity, I'm checking out the dating history of my date. If my date's dating history has a diverse group of women (or even if the majority of women aren't white like me) then I can be fairly sure that he's attracted to me and not just the fact that I'm white. If I find out that my date has only dated white women, then I won't be too sure that it's just not my whiteness he's attracted to.
The problem is, in such a relationship, it ceases to become a dynamic between two people, as it should be, and becomes a racial dynamic. And that's no fun at all. -
lilbangladesh wrote: I think you totally missed the point Seven-One-Eighty.
Well I think there were several points regarding culture and race, not just one point raised by the study...and I tend to notice the connections between things as well.
There is a lot of anti-Asian sentiment within the Asian community. I know a lot of Asian guys who will only date white women. My ex-fiance was one of them.
Personally, I think it's an unhealthy dynamic. It's not too far from Jewish guys who only date me because I'm Jewish without looking Jewish at all. Being the shiksa one can take home to mother does not make for a happy relationship.
I'm all for intermarriage, but the next time I date outside my race and/or ethnicity, I'm checking out the dating history of my date. If my date's dating history has a diverse group of women (or even if the majority of women aren't white like me) then I can be fairly sure that he's attracted to me and not just the fact that I'm white. If I find out that my date has only dated white women, then I won't be too sure that it's just not my whiteness he's attracted to.
The problem is, in such a relationship, it ceases to become a dynamic between two people, as it should be, and becomes a racial dynamic. And that's no fun at all.
The same issues raised by armchair warrior and the study with respect to Asians can be made about people within the black community or many other communities and their expected behaviors, etc. While the parameters are different, this isn't unique to one racial group but seems to be tied in to human behavior in general.
I think one of the reason we never seem to get over these "racial expectation" issues, is because we keep treating them as "separate issues" instead of the one big issue at hand:
We keep trying to put other people ourselves in "categories" in an attempt to make it easier for us to understand the world by simplifying it ("model minority", "acting white", "acting black"). But the world isn't simple and it doesn't fit; it's complex and requires work to understand and appreciate.
But 'colors' and their associated behaviors are simply easier to manage for many. -
asians in general have a deep subconscious and conscious of self hate. they'll try anything to whiten themsleves. from eye lid surgery to marry and dating only white people, and follow and dressing what ever trends they have. its not about assimilating to the dominant culture partial.
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armchair_warrior wrote: asians in general have a deep subconscious and conscious of self hate. they'll try anything to whiten themsleves. from eye lid surgery to marry and dating only white people, and follow and dressing what ever trends they have. its not about assimilating to the dominant culture partial.
But isn't this tied in to perception that one thing is superior to another?
Is this perception unique to Asians? Dont' some fashion magazines and Hollywood hurt women's self perceptions and self body image making them want to be thinner, smaller, whiter...?
I'm not Asian but I lived in Asia before and a great deal of the imagery that you speak (preferring western features over white) of comes from western influence in Asian culture. I cant speak for everyone, but the same thing happens in the black community: preferences for lighter skin preference, straighter hair, smaller noses, lips...
This is also a type of self hatred influenced by a larger culture of what is acceptable as beautiful. I'm just saying, it is not a uniquely Asian phenomenon. Are you implying this self hatred is a genetic trait specific to Asians?
( I know Alex was trying to be funny, but when I was 7 years old, I wanted to BE Bruce Lee. I knew he was Asian and I wasn't but he was THE absolute coolest thing I had ever seen) -
This sort of thing used to be prevalent in the Jewish community, Armchair. It was only a generation or so ago when Jewish women regularly got nose jobs as high school graduation gifts. Heck, even in *my* generation, it still happened, though thankfully, by that time, it was a rare thing.
Now Jewish women are more proud of their looks, and that is a good thing. However, I still run into a problem, because I don't look Jewish, that the only Jewish guys who will date me are self-hating Jews who think Jewish girls are ugly.
Not a fun dynamic, I tell ya. Frankly, I don't want to date anyone with self-hate issues because they always end up taking it out on their SO.
But it is something that seems to be lessening with time. Perhaps in a generation or two there will be less pressure to be white among Asians and more Asian pride? I think a good way to innoculate yourself would be to watch Margaret Cho videos. She doesn't seem to have any problem being Asian except what other people make of it. She deconstructs hilariously racism against Asians. I watch her videos when I feel down about myself for being female and it always cheers me up. I find her empowering.
As for the African-American community, that is also something that has lessened with time. While there is still talk about "good" hair and skin, there is much more of an emphasis on being proud of the hair and skin you have, mostly because they realize that differentiating among themselves according to straighter hair and lighter color is a form of internalized racism.
I'm kinda curious though. Considering that white and male is the "norm" of this society, do white males have to deal with internalized hatred the way the rest of us do? -
lilbangladesh wrote:
Things have changed and ARE changing though for sure I agree.
As for the African-American community, that is also something that has lessened with time. While there is still talk about "good" hair and skin,
there is much more of an emphasis on being proud of the hair and skin you have, mostly because they realize that differentiating among themselves according to straighter hair and lighter color is a form of internalized racism.
I'm kinda curious though. Considering that white and male is the "norm" of this society, do white males have to deal with internalized hatred the way the rest of us do?
It has lessened with time...and it's also still going on too. For every Sidney Poitier, there is a steady stream of lighter more "celebrated" folks complimented for their "beauty" if their features are more white (Halle Berry (post nose surgery) lighter and with straight hair, Beyonce (post nose surgery), lighter and with straight hair. Even Tyra Banks falls in to this category since she is lighter, wearing straight hair and lighter colored eyes she was more "acceptable" to be on the Sports Illustrated swimsuit cover first.
You would be hard pressed to name off the top of your head, a dark skinned, A-List, black female actress who wears her hair naturally...Go ahead, I'll wait....
(don't Google either) The stigma continues even in advertising, marketing and product development (doll toys especially).
Interesting Study here about dolls and psyche of black children:
http://en.wikipedia.org/wiki/A_Girl_Like_Me_%28documentary%29
Hollywood definitely keeps the lighter, straighter haired folks in the front.
Wesley Snipes (and all of his recent tax trouble) and Denzel are very recent phenomenons in Hollywood as the strong black darker skinned male hero (who isn't a pimp or hustler) and who can get the girl in the end -without dying.
As for white males, you would have to have someone chime in.
I do know about them specifically but as a man, I see characteristics of manliness, manhood and masculinity being "challenged' shall we say, every day. I'm not complaining so much, just noticing the "Oprah-fication" and "Lifetime-tv-ization" of our culture. Some say its a good thing, but the jury is still out for me... ( I do like Oprah)
But it has become un-PC to mention white males and positive attributes in the same sentence specifically. You can sometimes be accused of being some kind of "imperialist, colonialist sympathizer" (tongue in cheek, folks) if you don't mention negative attributes about white males in the same conversation...
You are NOT allowed to say, for example:
"White men have created many amazing things in our society, history and culture" without adding something too that.
But you CAN say,
"Black, Asian, Arab men have created many amazing things in our society, history and culture" with no qualifier required.
IMO, we haven't figured out how to have the conversation about white men yet because there is still too much "payback" going on to allow it right now. But in order for things to improve racially and socially in or society I think that painful and truthful dialogue is going to have to happen too. -
SevenOneEighty wrote:
there is a difference between how say african american and asians of being white. asians would actually use white models for all their ads. african americans would use light skin african americans. huge differences, they blatantly openly say white people are superior towards asians. they rarely use asian models for ads vs white folks.
Is this perception unique to Asians? Dont' some fashion magazines and Hollywood hurt women's self perceptions and self body image making them want to be thinner, smaller, whiter...?
I'm not Asian but I lived in Asia before and a great deal of the imagery that you speak (preferring western features over white) of comes from western influence in Asian culture. I cant speak for everyone, but the same thing happens in the black community: preferences for lighter skin preference, straighter hair, smaller noses, lips...
edit:
also if you look at japanese animation they rarely draw anyone that looks japanese. they all look white. and if you watch enough of it the bad guys always have squinty eyes. the good guys have larger eyes. have blonde hair etc.... -
*nods* I almost got a gig as a model in Japan. It would have been cool if it had worked out. There, 5'5" is tall enough for runway.
Seven-One-Eighty: The reason why it's un-PC to say that white men have contributed to our culture is that it is a given. It's belaboring the obvious. When us non-white-men see white men get their panties in a bunch because white men aren't specifically mentioned, we can't help but think that they are being a little touchy.
Armchair: When I was a girl, I secretly wished I were Asian because I thought Asian girls were prettier. They could also draw better than I could, which I envied. It's probably why for a couple of years in high school, I dated Asian boys exclusively.
Here's some Asian for ya:
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And some more:
<param></param><param></param>"><param></param><param></param> -
armchair_warrior wrote: [quote=SevenOneEighty]
there is a difference between how say african american and asians of being white. asians would actually use white models for all their ads. african americans would use light skin african americans. huge differences, they blatantly openly say white people are superior towards asians. they rarely use asian models for ads vs white folks.
Is this perception unique to Asians? Dont' some fashion magazines and Hollywood hurt women's self perceptions and self body image making them want to be thinner, smaller, whiter...?
I'm not Asian but I lived in Asia before and a great deal of the imagery that you speak (preferring western features over white) of comes from western influence in Asian culture. I cant speak for everyone, but the same thing happens in the black community: preferences for lighter skin preference, straighter hair, smaller noses, lips...
edit:
also if you look at japanese animation they rarely draw anyone that looks japanese. they all look white. and if you watch enough of it the bad guys always have squinty eyes. the good guys have larger eyes. have blonde hair etc....
I just think that although it manifests itself differently per cultures because of the differences in culture and races, that it is all part of the same psyche: white is better. I think it sucks all the way around.
But it just isn't unique to Chinese only people:
Interesting article from the post.
http://www.washingtonpost.com/wp-dyn/content/article/2008/01/26/AR2008012601057.html?hpid%3Dtopnews&sub=ARIn India's Huge Marketplace, Advertisers Find 'Fair' Sells
Washington Post Foreign Service
Sunday, January 27, 2008; Page A01
MUMBAI T he TV ad shows an Indian movie star walking on a beach, flaunting his brand-name sunglasses and his six-pack abs. A white woman in a black bikini drops on the sand from nowhere, and then another woman drops down. Soon, a bevy of white models literally falls from the skies, and the movie star runs for cover.
A green-eyed model from Iceland puts her arms around him and whispers seductively, "The fall collection . . . baby."
The ad was for a sunglasses company, but its approach was hardly unique in the world of Indian advertising. These days, the faces of white women and men, mostly from Eastern Europe, stare out from billboards, from facades of glitzy, glass-fronted malls and from fashion magazines. At an international automobile exposition this month in New Delhi, most of the models were white.
The presence of Caucasian models in Indian advertisements, industry analysts say, has grown in the past three years. The trend reflects deep cultural preferences for fair skin in this predominantly brown-skinned nation of more than 1 billion people. But analysts say the fondness for "fair" is also fueled by a globalized economy that has drawn ever more models from Europe to cities such as Mumbai, this country's cultural capital.
"Indians have a longing for that pure, beautiful white skin. It is too deep-rooted in our psyche," said Enakshi Chakraborty, who heads Eskimo India, a modeling agency that brings East European models here. "Advertisers for international as well as Indian brands call me and say, 'We are looking for a gori[Hindi for white] model with dark hair.' Some ask, 'Do you have white girls who are Indian-looking?' They want white girls who suit the Indian palate."
Indians' color fixation is evident not least of all in classified ads in newspapers and on Web sites that help arrange marriages. The descriptive terms used for skin color run the gamut: "very fair," "fair," "wheat-ish," "wheat-ish-medium," "wheat-ish-dark," "dark" and "very dark."
Family elders here commonly comment on a newborn baby's color, after checking out the gender. One of the best-selling skin creams in India is called Fair & Lovely. A men's version, Fair and Handsome, was launched last year.
"The Indian mind-set prefers light skin. My pictures are routinely Photoshopped to make me look a bit lighter -- a lot lighter, actually," Riya Ray, 23, a dark-skinned Indian model, said with a laugh. "But when I work in Britain and France, my color is praised as exotic. It is a two-way trend: Indian models are going abroad, and foreign models are coming here."
White models, who usually visit India on work visas for three months, earn $500 to $ 1,500 for a single shoot, a rate that is relatively low, largely because the models tend to come from developing European countries and are new to the international scene. Bollywood stars, cricket players and top Indian supermodels, on the other hand, command large sums from top brands.
Advertisers say that among the reasons they choose white female models is that they are typically less inhibited than their Indian counterparts when it comes to showing skin and posing in lingerie.
Tanya Bohinc, a 25-year-old Slovenian model, has lived in India for the past month, going on shoots for perfumes, clothing and hotel chains, while battling the rest of what India has to offer: omnipresent mosquitoes and spicy curries that wreak havoc with a sensitive stomach.
"I can sense the local fascination for my skin color here," said Bohinc, who has modeled in seven countries. "I think it has to do with the fact that the British ruled India for so long." Bohinc said she's been trying out for small roles in Bollywood films and learning Hindi lines. A growing number of Bollywood film choreographers are now hiring white dancers in song-and-dance scenes.
International fashion magazines in India, such as Cosmopolitan, Elle, Marie Claire and Vogue, regularly feature white women in their spreads. The fashion features editor of Vogue's Indian edition, Bandana Tiwari, calls the approach "going glocal," combining the words "global" and "local" to describe the new urban Indian consumer.
"When we put the white model in Indian clothes, it is a cultural exchange. It shows India's economic self-confidence," said Tiwari. "Of course, it also caters to the general feeling that 'fair' and 'beautiful' go together. For a rickshaw-puller who earns two dollars a day, seeing a fair-skinned woman is an escape, a fantasy."
Some advertising insiders contend that the trend is partly an attempt to give products an international look. But this quest is limited to hiring Caucasians. Africans and East Asians rarely make an appearance.
"So many international brands are entering India, and they use white models to emphasize their foreign-ness. To compete, Indian companies also want to feature white faces," said Rohit Chawla, a fashion photographer and advertising filmmaker who has worked with white models. "The perception is, if you put a white face to your product, it is a quicker route to sales."
A popular footwear and clothing brand, Woodland, began working with white models for its Indian print ads two years ago. A company official cited both the marketing and cultural strategy behind the decision.
"We opened two stores in Dubai last year and are now looking at Hong Kong and Kuala Lumpur. We now want to say we are a global brand," said Lokesh Mishra, general manager of marketing at Woodland Worldwide. "And we are also playing on the typical Indian mind-set that thinks if the white people are wearing our brand, then it must be good." -
i know isn't to chinese or japanese only. the south asians and south east asians and south americans do it. they all have lightening creams aka skin bleaches too.
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Though the Indian fascination with skin color has more to do with their caste system. Brahmins, the highest caste, are descended from northern Aryan tribes and have lighter skin than the lower-caste Dravidian tribes. This fascination with color predated British colonialism.
Historically, this color divide has been EVERYWHERE, even in Europe, where lighter skin had a higher status, mostly because higher-status women stayed indoors rather than worked out in the sun like the peasants. It was only in the twentieth century that a tan became a symbol of wealth and leisure.
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