Nooklyn??

Real estate.

Yup, it seems as if 767 Franklin Avenue will be there yet-to-be-announced third office: https://nooklyn.com/contact

I like how they assure potential tenants that have never been to the neighborhoods they have listings in, that there are places to drink coffee and alcohol:

https://nooklyn.com/location_categories/nightlife

https://nooklyn.com/location_categories/coffee

Seems like a solid formula for success.

Crosby is becoming Elise's Parlor. ...ice cream, doughnuts and coffee.

http://www.brooklynian.com/discussion/45374/crosby-coffee-is-closed/p1

I think that merely presenting a long list of amenities that meet their means and preferences is the goal; they need not be accurate.

At least, unlike MySpaceNYC, Nooklyn gets generally positive reviews on Yelp at both of their current locations.

A friend had me laughing recently when he pointed out that in East New York, "OG" used to usually mean "Original Gangster", and now it often refers to the area's new Olive Garden.

https://www.google.com/search?hl=en&source=hp&q=olive+garden+east+new+york&gbv=2&oq=olive+garden+east+new+york&gs_l=heirloom-hp.3..0i22i30.1376.7055.0.7507.26.17.0.9.9.0.94.1280.17.17.0.msedr...0...1ac.1.34.heirloom-hp..0.26.1295.DRAa8delT6I