Brooklyn Museum Addition in Lipitor TV Commerci

sevenoneeighty · December 2006

So there I was, watching football yesterday when a Lipitor (cholesterol control) drug commercial comes on.

There is this guy (actor/doctor) talking about this drug and I notice the background is the Brooklyn Museum! They pretend as though it is a hospital and have doctors walking around in white coats in there... It is so funny.
That is how universally cool the building is - its being used as a backdrop in commercials. Ha!

Good Architecture is a catalyst for many things in a neighborhood.
Even the sale of drugs...by drug companies and corporations....of course...

Anyone else see this commercial?

doctorj · December 2006

That's funny. Pfizer USA is a dinosaur and Lipitor is on its last legs after the patent-extending trial was dropped a few weeks ago because it had a minor side-effect commonly known as 'death'. Their share price crashed some 18% as I recall. So now they're faking a hospital using our architecture to try to market their way out of a hole. I wonder what that says. Guess it's cheaper than more clinical trials and dead patients.

kerchoo · January 2007

We saw that commercial too and laughed ourselves sick. For the rest of the day, we referred to the Museum as "Lab 05," with much snickering.

izisharp · January 2007

this might be just the tip of the iceberg for our neighborhood museum. Maybe we'll see it rise to the likes of a Cialis or Viagra spot. [-o<

pitu · January 2007

doctorj wrote: That's funny. Pfizer USA is a dinosaur and Lipitor is on its last legs after the patent-extending trial was dropped a few weeks ago because it had a minor side-effect commonly known as 'death'. Their share price crashed some 18% as I recall. So now they're faking a hospital using our architecture to try to market their way out of a hole. I wonder what that says. Guess it's cheaper than more clinical trials and dead patients.

:shock: :shock: :shock:
o sh*t, my mom's on lipitor. half the senior citizens in america are on lipitor!
wanna give me a little more on that? I'm not seeing it in Google News . . .

doctorj · January 2007

pitu wrote:
:shock: :shock: :shock:
o sh*t, my mom's on lipitor. half the senior citizens in america are on lipitor!
wanna give me a little more on that? I'm not seeing it in Google News . . .

Lipitor is fine, and will be off patent in 2009 which ought to be good news for your mom. It's Pfizer USA that's been looking a bit ill, and Torcetrapib, which they were pinning their hopes on to extend the Lipitor patent by way of a combination therapy, is dead.

http://www.iht.com/articles/2006/12/04/business/pfizer.php

pitu · January 2007

That's funny. Pfizer USA is a dinosaur and Lipitor is on its last legs after the patent-extending trial was dropped a few weeks ago because it had a minor side-effect commonly known as 'death'.

I can just see the NYT correction now..."refered to imprecisely" is one of my favorite phrases . . .

doctorj wrote:
Lipitor is fine, and will be off patent in 2009 which ought to be good news for your mom.

Not necessarily, although not as bad of news as I thought you were giving me.
The twisted part for old ladies is, when a drug goes over the counter, her insurance won't pay for it anymore.

But YEAH Bklyn Museum for getting some ad production income into the arts!

carnivore · January 2007

pitu wrote: [quote=doctorj]Lipitor is fine, and will be off patent in 2009 which ought to be good news for your mom.

Not necessarily, although not as bad of news as I thought you were giving me.
The twisted part for old ladies is, when a drug goes over the counter, her insurance won't pay for it anymore.
It's not going to be OTC. Once it goes off-patent, that just means that other manufacturers will be able to make the drug, making cheap generic versions possible by creating competition in the marketplace. I think it's unlikely atorvastatin will ever be OTC because of the potential for rare but serious liver and muscle toxicity even with recommended doses. However, of the drugs in it's class ("statins" or HMG-CoA reductase inhibitors), it is one of the safest ones because it has fewer interactions with other medications.

pitu · January 2007

Carnivore wrote: [quote=pitu][quote=doctorj]Lipitor is fine, and will be off patent in 2009 which ought to be good news for your mom.

Not necessarily, although not as bad of news as I thought you were giving me.
The twisted part for old ladies is, when a drug goes over the counter, her insurance won't pay for it anymore.
It's not going to be OTC. Once it goes off-patent, that just means that other manufacturers will be able to make the drug, making cheap generic versions possible by creating competition in the marketplace. I think it's unlikely atorvastatin will ever be OTC because of the potential for rare but serious liver and muscle toxicity even with recommended doses. However, of the drugs in it's class ("statins" or HMG-CoA reductase inhibitors), it is one of the safest ones because it has fewer interactions with other medications.

thx Dr.C!

I fixed your quotes (of me) 'cause I just can't stand it the other way

sterling2000 · January 2007

The BMA addition was also featured in a MicroSoft print ad a few months back, too...

doctorj · January 2007

Pfizer to Lay Off 10,000 Workers.
Pfizer, the worldâ€™s largest pharmaceutical company, said it would cut manufacturing sites in Brooklyn...

drano · January 2007

doctorj wrote: Pfizer to Lay Off 10,000 Workers.
Pfizer, the worldâ€™s largest pharmaceutical company, said it would cut manufacturing sites in Brooklyn...

I saw that. No worries, though - we still have http://www.henryrepeating.com/.

Brooklyn Museum Addition in Lipitor TV Commerci

Comments

Howdy, Stranger!

Categories