NYT David Brooks: Hipster Parents

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The New York Times

February 25, 2007
Op-Ed Columnist
Mosh Pit Meets Sandbox
By DAVID BROOKS

Can we please get over the hipster parent moment? Can we please see the end of those Park Slope alternative Stepford Moms in their black-on-black maternity tunics who turn their babies into fashion-forward, anticorporate indie-infants in order to stay one step ahead of the cool police?

Can we stop hearing about downtown parents who dress their babies in black skull slippers, Punky Monkey T-shirts and camo toddler ponchos until the little ones end up looking like sad-parody club clones of mom and dad? Can we finally stop reading about the musical Antoinettes who would get the vapors if their tykes were caught listening to Disney tunes, and who instead force-feed Brian Eno, Radiohead and Sufjan Stevens into their little babies’ iPods?

I mean, don’t today’s much-discussed hipster parents notice that their claims to rebellious individuality are undercut by the fact that they are fascistically turning their children into miniature reproductions of their hipper-than-thou selves? Don’t they observe that with their inevitable hummus snacks, their pastel-free wardrobes, their unearned sense of superiority and their abusively pretentious children’s names like Anouschka and Elijah, they are displaying a degree of conformity that makes your average suburban cul-de-sac look like Renaissance Florence?

Enough already. The hipster parent trend has been going on too long and it’s got to stop. It’s been nearly three years since reporters for sociologically attuned publications like The New York Observer began noticing oversophisticated infants in “Anarchy in the Pre-K” shirts. Since then, the trend has exhausted its life cycle.

A witty essay by Adam Sternbergh announced the phenomenon in an April 2006 New York magazine. Sternbergh described 40-year-old men and women with $200 bedhead haircuts and $600 messenger bags, who “look, talk, act and dress like people who are 22 years old,” and dress their infants as if they’re 16. He called these pseudo-adults “Grups,” observing that they smashed any remaining semblance of a generation gap.

He noticed that the music of the parental generation sounds exactly like the music of the kids’ generation. They have the same rock star fashion sense, and share the same taste for distressed denim. He found a music video director, Adam Levite, who had a guitar collection propped up in his TriBeCa loft, and then similar miniature versions of the same guitars for his 6-year-old son, Asa.

Then came the hipster parents’ own online magazine, Babble.com.

Babble is a normal parental advice magazine submerged under geological layers of attitudinizing. There are articles about products from the alternative industrial complex (early ’60s retro baby food organizers). There’s a blog from a rock star mom (it’s lonely on the road). There’s a column by L.A.’s Rebecca Woolf, a sort of Silver Lake Erma Bombeck. (“Who says becoming a mom means succumbing to laser tattoo removal and moving to the suburbs?”)

On top of that there’s been a flourishing of the movement’s official gathering site — the message board complex UrbanBaby.com. Here, highly educated parents trade tips about the toxic dangers of aluminum foil. Stay-at-home Martyr Mommies trade gibes with their working mom frenemies. High-achieving types try to restrain their judgmental, perfectionist tendencies with self-mockery: “I horrified myself the other day when I found myself being surprised that Angelina [Jolie] would let Zahara eat Ms. Vickie’s chips. Shoot me before I turn into a sanctimommy!”

Finally, in a sign that the hip parenting thing has jumped the shark, the movement got its own book, the indescribably dull “Alternadad,” about a self-described whiny narcissist who tries not to let his son’s birth get in the way of his rock festival lifestyle. Surely a trend has hit absurdity when you have a book in which the most memorable moment comes when the writer succumbs to the corporate temptations of Toys “R” Us.

Let me be clear: I’m not against the indie/alternative lifestyle. There is nothing more reassuringly traditionalist than the counterculture. For 30 years, the music, the fashions, the poses and the urban weeklies have all been the same. Everything in this society changes except nonconformity.

What I object to is people who make their children ludicrous. Innocent infants should not be compelled to sport “My Mom’s Blog Is Better Than Your Mom’s Blog” infant wear. They should not be turned into deceptive edginess badges by parents who refuse to face that their days of chaotic, unscheduled moshing are over.

For God’s sake, let’s respect the dignity of youth.


Copyright 2007 The New York Times Company